Don Sardella


Professional Background:

Don Sardella has been coaching, consulting and facilitating for clients since 1987. The majority of his recent 20+ years has been primarily working in the financial services industry, incorporating his broader, entrepreneurial development resources along with it.

His professional skills focus on effective leadership, team and business development, utilizing modern coaching skills to help advisory clients produce their desired and necessary results. Clients report their experiences as personally energizing and engaging, interactive and synergistic, dynamic and challenging, understandable and relevant, readily applicable and rewarding. Don’s primary goal is to help people apply what they have learned to make a meaningful difference towards truly living a life they love and then creating their entrepreneurial business model to support living that life.

Since 1995, Don has worked inside of every major national firm and most regional firms, as well as with many independent advisors. Don has helped thousands of Financial Advisors increase their professionalism, productivity and profitability, thereby measurably improving their business performance. Over the years, according to his clients, advisors increased their annualized production as much as 28-42% over and above what they were previously on track to achieve. 50% of his clients doubled their business revenues within 2-3 years, if that was their goal. Many focused on improving their annuitized business models, reducing their labor intensity as they served high quality, long-term, ideal client relationships.

Don is actively engaged and credentialed with several global consultant and coaching associations.
Don has also facilitated hundreds of workshops on such key topics as Creative Leadership Skills, Communicating with Tact and Professionalism, Innovative Problem Solving and Strategic Thinking, and Successfully Making Business Transitions.


Don’s basic operating philosophy for the industry is helping financial advisors (our clients) succeed by supporting them to deeply understand and authentically serve their clients’ best interests (win-win). Don seeks to both unleash an advisor’s greatest talents and to also bring additional ideas, strategies and creative ingenuity to further foster their collaborative partnership and team work. This creates more consistent focus, systematic accountability and highly ethical workability, as they genuinely serve clients’ best interests with exceptional execution, leading to measurable increases in results.


After first understanding an advisor’s basic vision and goals, we work to build upon previous accomplishments and optimize operational efficiencies, going forward, to free up valuable time and resources. We then focus on strengthening their value-added services, to elevate their client’s experience. From there, we develop marketing, referral and center of influence programs, to create a robust pipeline of future opportunities that can be converted into results, while continuously improving their business management.

Based upon what advisors have accomplished so far, what they most want to achieve next and why, we establish a compelling 2-3 year next stage vision statement and clear 90 day goals – usually their 3 top business and 3 top personal goals, with 2-3 priority actions steps each. As a result of every (typically weekly) coaching call, we leave with agreed upon specific, building block action steps, that keep advisors moving forward and producing optimal results. We have a variety of templates and forms on file for different purposes. We also help customize correspondence and marketing materials.

Utilizing his previous training as a design engineer, Don’s coaching process is very systematic and organized. His process includes 8 Key Strategies for Business Success:

  1. Create a compelling and passionate three year vision
  2. Make the time to plan and execute your most important priorities
  3. Effectively manage all areas of your finances
  4. Develop and lead a championship, win-win support team
  5. Create exceptionally delighted clients and raving fans
  6. Set up a consistent and systematic marketing program
  7. Refine and hone your professional sales process
  8. Maintain great balance between work, rest, and play

Don’s Passion:

Using the full range of his professional development background, Don helps advisors define for themselves, (in writing) what, for them, constitutes a great, extraordinary life well lived – living their dream and being happily (and sometimes surprisingly so) fulfilled.

From there, Don helps advisors to design, shape and manage their business model to optimize their fulfilling life – continuously working with them to be fully alive, present, focused, and in the moment, inside of their vision, values and future plans. He is quick to identify and effectively address challenges, and embrace golden opportunities. Advisors get their business to be super systematic and we’re always vigilant to improve.

Don’s Promise:

To do what is necessary for you to be satisfied and well-served. Don is extremely strict about confidentiality. The only way anyone else knows if we are working together and/or what we are doing is if they hear it from you directly or if you authorize me with your written permission. If there is anything I can do to be of additional service, please call.

Don was recently asked: What is your personal philosophy or “words to live by” that you offer to those you train and/or coach, and why have you chosen those words?

“Do good, do well. Find something you love to do with people you love to do it with, in communities and markets for which there is a viable demand/need. Get really good at what you can offer and contribute it. Be the best you can be. Keep improving/growing. Perpetually pursue what’s universally true for you and others – create a life you truly love and help as many others as you can possibly reach to do the same or even better.”

Why these words?

“I believe that it creates the best opportunities for the greatest possible joy, happiness, satisfaction, peace of mind and fulfillment in life, both for yourself and many others.”

Along with his compassion and empathy for others (and a sense of humor!!), Don is dedicated to the values of integrity, personal responsibility, accountability and hard work.

Don’s life interests, beyond work:

Don loves to sing, dance, listen to and play music, watch theatre, see films, travel, have adventure, exercise to energize, converse, read, explore, inspire and challenge himself and others, speak publicly, run workshops, volunteer, think big and have a blast.

Most importantly and most especially, Don enjoys all of these interests and adventures when accompanied by his wife of 33+ years and their 4 wonderful adult children, his large extended family and, in the most recent months, his newly arrived granddaughter.


Contact Don Sardella

Use this form to contact
Performance Strategist
Don Sardella


Your Name (required)

Your Email (required)


Message to Don



  • “The decision to hire Don as a coach was one of the single best business decisions of my 20-year career…The improvements that Don helped me to achieve in my business led directly to an even higher achievement than I imagined, when one of the most successful senior brokers in our office invited me to become his business partner a year ago. At that point, Don then became instrumental in helping our partnership succeed. My production has more than doubled, and my personal and professional satisfaction have soared… I would promise that Don’s coaching will be a better investment than anything they can imagine.” – Deborah W., CFP – Seattle, WA – UBS
  • “Don brought a plethora of knowledge regarding organization skills, management techniques, team building concepts, productivity and time management enhancement. These effectively allowed me to break through my production plateau and to continue back on my track of 22% revenue growth. As a technician his knowledge base as a business coach is second to none… Coincidentally, I feel more refreshed and invigorated at work. I have gone from a state of my business controlling me to me controlling my business! That is a big part of the freedom I was striving for in life.” – Jim P., Senior Vice President – Investments – Scottsdale, AZ
  • “Over the past 5 years, we have grown the production of this business from approximately $1,000,000 gross revenue to $3,000,000. Additionally, the fee-based business accounted for approximately 30% of the revenue, now that figure is double or 70%. More importantly, fee-based business is our focus and it allows us to effectively manage larger pools of assets…In retrospect, Don delivered on his initial promises and together we were able to make significant strides in improving my business production and the quality of my life.” – Jordan M, Senior Vice President – New York, New York
  • “Two years after my completion of the six-month program with Don, I had doubled my commissions while taking a more active role as the sales manager in my branch… additionally, I have been on a regular exercise program for three years, resulting in a higher energy level…Don Sardella’s ability to help his clients focus on daily, actionable tasks while at the same time, drive them towards the bigger goals and desires in their lives is what sets him apart. He does so with great passion and enthusiasm that is highly contagious.” – Adena S., First Vice President – Investments – Beverly Hills, CA
  • “When we first began working together, I noticed that so much of your approach with me entailed a “life” perspective instead of the “work” perspective. I have always admired and appreciated your understanding that in order to improve the work aspect of a person’s life you have to focus on the “total” picture…your fresh perspective helped me bring things into focus. That focus has been instrumental in my career. It helped me develop a platform that allowed me double my production over the next 2 years.” – Ryan T, Walnut Creek, CA


Results-Driven Solutions

Read the latest issue of our monthly newsletter


Are you ready to maximize your
ROP = Return on People™?

Performance Insights, Inc.

(770) 319-0310
(757) 258-0008

© 2011-2020 Performance Insights, Inc. All rights reserved.